Our story
From an attic
to our first customers
STARTEX was founded by Heine Østergaard in January 2001 in a small attic office in Ferslev, Denmark.
What started as a one-man trading business quickly grew through strong relationships with retailers across Scandinavia. Our very first customer is a partnership that still continues today.
Building a
brandhouse
Over the following years, STARTEX expanded beyond premium brand trading.
Distribution partnerships with well-known brands accelerated our growth, while licensing, private label production and the development of our own brands opened new opportunities.
Today, STARTEX is a brandhouse combining sourcing, product development, branding and distribution under one roof.
Growing space
for growing ambitions
As the business grew, so did our need for space.
From our first warehouse in Nørresundby to offices in Svenstrup, every move reflected another step forward. In 2021, we opened our purpose-built headquarters in Støvring, designed around the way we work today.
Looking ahead
Today STARTEX is an international brandhouse helping retailers and brands create products that people love - while continuing the entrepreneurial mindset we've had since day one.
To support the continued growth of STARTEX, our Board of Directors consists of six experienced professionals who provide strategic guidance, strong governance, and long-term direction.
Drawing on extensive business expertise and industry insight, the Board works closely with the Group Management team to support sustainable growth, strengthen our market position, and ensure responsible decision-making across the business.