Where urban energy
meets the serenity of nature.

MCS has its roots in 1987, when the brand emerged as Marlboro Country Store - a strong reference to American workwear and the open landscape. Since then, it has evolved into an Italian fashion icon that balances classic workwear aesthetics with sophisticated urban elegance.

The brand is designed for the modern man who moves naturally between city and nature - and who looks for a smart casual expression with substance and character. Timeless in construction, considered in detail, and consistent in identity.

At the heart of every MCS collection is the iconic Ryder - a signature mark that runs across styles and seasons, and serves as a quiet but unmistakable sign of the brand's heritage.

At STARTEX, we design and develop the MCS collections ourselves, adapted for the Nordic market with a focus on materials, fit, and seasonal relevance. We bring the brand's Italian DNA to a Nordic context - with respect for what MCS has always been, and a sharp eye on where it is going.