Driven by denim.
Defined by more.

Founded in 2018, DENIM PROJECT was built around a modern Nordic attitude and one simple conviction: style shouldn't be expensive. Clean lines, confident simplicity and clothing made for the way people actually live.

What started as a denim brand has grown into a complete lifestyle offer. Two annual collections span jeans, tees, knitwear and sweat - each piece developed with a focus on quality, fit and a price that makes everyday dressing effortless. Rooted in denim, but no longer defined by it alone.

The DENIM PROJECT consumer is style-aware, comfort-driven and looking for pieces with personality and relevance. Not clothes that demand attention. Clothes that earn it.

DENIM PROJECT is part of the STARTEX brand family - a brand with its own identity, its own attitude and its own momentum.