STARTEX Opens U.S. POLO ASSN. Outlet Store in Stockholm
03.09.2025
A new store. A strong brand. And a start that exceeded expectations.
The opening of our U.S. POLO ASSN. outlet store at Stockholm Quality Outlet marked a new milestone for STARTEX – delivering a record-breaking opening and setting the tone for an exciting journey ahead.
Behind the strong start was a combination of strategic marketing, targeted campaigns and, most importantly, a dedicated store team ready to bring the U.S. POLO ASSN. universe to life.
Bringing U.S. POLO ASSN. to Stockholm
With its roots in the world of polo, U.S. POLO ASSN. brings together a distinctive sporting heritage with a classic and casual approach to fashion.
Opening the doors at Stockholm Quality Outlet gave us the opportunity to bring that universe closer to Swedish consumers and create a retail experience built around the brand.
From the very beginning, the ambition was clear: to create more than just another place to shop. We wanted to establish a strong presence for U.S. POLO ASSN. and give customers a reason to discover – and return to – the brand.
And judging by the response, Stockholm was ready.
A record-breaking opening
The opening turned into a milestone for STARTEX, with the store delivering a record-breaking start.
For us, it was a great example of what can happen when data, creativity and teamwork work in the same direction.
But a strong opening is only the beginning. Building a brand is also about creating experiences and moments that keep the connection going.
An exclusive U.S. Polo Assn. VIP Day
The day before opening, Stockholm Quality Outlet had the honor of hosting an exclusive U.S. POLO ASSN. VIP Day.
A day centered around the brand, bringing together great energy, styling and content in and around the store.
For us, activations like this are an important part of bringing a brand to life. They create an opportunity to move beyond the product itself and build an experience around the universe, identity and people behind it.
Looking back, the opening and VIP Day made a pretty special start to the U.S. POLO ASSN. journey at Stockholm Quality Outlet.
A huge thank you to everyone who played a part – from the people behind the scenes to the team on the shop floor, and to everyone who came by and supported us.
